A trademark is a sign that distinguishes the goods and services of one trader from those of others. Typically a trademark can be words (including personal names), indications, designs, letters, characters, numerals, figurative elements, colours, sounds, smells, the shape of the goods or their packaging or any combination of these. A sign must be capable of being represented graphically in order for it to be registered as a trademark.

Difference between Trademark Registration and Company Registration:
A company name registration at the Companies Registry or a business name registration at the Business Registration Office (Inland Revenue Department) is not the same as a trademark registration at the Trade Marks Registry. A business or company name registration is not an indication of trademark rights.

A Hong Kong business registration certificate or a company registration certificate does not by itself indicate that the business or company has rights to use its name or a trademark in promoting or dealing in goods and services.

Trademark registration process:
After filing the application and no objections to the trade mark then the whole application procedure takes about 6-9 months from application to registration.

Validity period and renewal :
Registration is for a period of 10 years and can be renewed for a further period of 10 years.

Classification of Goods and Services under Trademark Registration:
The classification is based on the 2013 version of the 10 th edition of the Nice Classification by the World Intellectual Property Organization (WIPO), used in Hong Kong with effect from 1 January, 2013 , which guides you how to find out the class(es) that your goods and services falling into.

Download How to classify goods or services document (PDF Format).

S & G provides Hong Kong Trademark Registration Services as follows:

Fee (HK$)
Trademark application for one mark in one class
Additional Class

If you would like further information about our Trademark Registration Services, please do not hesitate to contact our professionals and we will provide you with free advisory.


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